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Jan 5, 2010

How to Make Websites Customers Crave!

Today's websites are simple, beautiful, and functional. Your visitors, customers, and potential clients shouldn't leave frustrated because they can't find what they want. If your website is appealing and functional you can rest assured you phone will ring and your business will be patronized. Why? Well because your information gateway is top-notch and user friendly. To create a site that keeps people coming back consider these basic elements of a great website.

Content - The written portion of your site that gives visitors information about what you can offer them. Many time people make the mistake of talking about themselves and the visitor gets bored and leaves. Talk about them, after all, they will (hopefully) be giving you money. Your content should be fresh, short, and easy to understand. Avoid overwhelming them with too much information. Think like a potential customer or client. What would you want to know about your business or service? Then deliver.

Images - A good balance of images on your site shows visitors who you are, what you offer, and breaks up the written words. Images make viewing your website a pleasant experience. Your images can be from your camera or from stock photography.

Forms - You probably want your visitors to contact you about your services, to make a reservation, or to request further information. A form is the way to open the lines of communication in a non-threatening way. The visitor is in control of the experience, which shows you are not too pushy.

Payment Systems - If you are selling a product (or service) you will want a payment system. Many people use PayPal or other merchant service to accept credit cards or bank drafts. Making it easy for customers to buy your product or service is important for business and to keep people coming to or referring others to your site.

Email Capture - To stay in touch with visitors to your site and turn them into potential customers get their email address. You should offer something of perceived value in exchange for their information. Your offering could be tips, coupons, specials, or a report. Staying in contact with your visitors is a good way to create warm contacts that are open to doing business with you.


Creating or redesigning your website is not the undertaking it used to be. Now you can have an appealing site that captures the attention through clear, concise language, visually appealing images, and interactive elements like forms and email capture tools.

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