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Jan 17, 2010

Simplify Your Internet Web Site Marketing

STOP THAT! Why do all new internet marketers want to make everything so complicated? Information overload is the killer of many potentially great internet marketers. Internet web site marketing is not really hard, it just takes effort. Effort focused on getting the simple, basics right.

You probably already know the place to start, Market Research. This first step stops many people right in their tracks. Again, don't make this to complicated when you are starting out. Choose a market you are interested in, use Google's External keyword tool to find some phrases with traffic, and lower competition, and move ahead. Don't over analyze, and stop your progress.

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Let's get one thing straight right now. Your first effort may not produce any money! The secrets is out of the bag. Not every website, not every keyword, and not everything you try is going to work. The secret to success is very easy. Make mistakes, learn from them, and move on. You do want to learn the basics to reduce your amount of mistakes, but you will still have failures.

This is one of the hidden secrets of the best producers in Internet web site marketing, they fail more than they succeed. They just learn to eliminate failures quickly, and focus on expanding the winners. The whole point here is, do your market research quickly, choose something, and try. You might discover it is not profitable, but so what? Just move on to the next idea quickly, and find the winner.

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This leads us to the next basic step often missed. You need to test everything. This part frightens many people. Don't worry, there are very simple ways to setup traffic analysis, and conversion testing. You can even use free services like Google Analytics. The important thing, you won't know if you're having success, without measuring results. Just because you don't have sales, does not mean your plan is not working. You may have a conversion problem which can be fixed with a better landing page. You may not be getting enough traffic to your site. Traffic is one of the easiest problems to fix, it just takes time and effort.

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Learning how your site is performing through testing allows you to move to the next important basic. Make changes. It's really this simple. When your site is not converting, make a simple change to the headlines, or to your offer, and then test again. Many times it is something very simple which may change a site from not producing a profit, to being highly profitable. Learning to build a good, basic landing page is a skill you can become good at. Then you just need to adjust, until you have better sales.

These couple ideas should get your mind pondering other ways to simplify your internet web site marketing strategies. The important thing, keep it simple, learn the basics, and take action. Make sure you make your emphasis on TAKING ACTION. Without action, everything you learn is useless, just wasted time, and energy. Allow yourself to become successful by taking action on simple, straight forward steps.

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